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Privacy Policy

Effective Date: January 16, 2025

Last Updated: January 16, 2025

Overview

Welcome to Beyond the Finish Line ("we," "us," or "our") Endurance Coaching. Your privacy is our priority, and we are committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website, use our coaching services, or engage with us in other ways. By accessing our website or purchasing our services, you consent to this Privacy Policy and agree to its terms.

1. Information We Collect

We collect information that you provide directly, data collected automatically, and information from third-party sources.

1.1 Information You Provide Directly

  • Basic Account Information: Includes your full name, email address, date of birth, running history and goals, phone number, country, city, medical and injury history, height, weight, emergency contact information.
  • Transaction and Billing Information: When purchasing our services, you provide personal and payment information such as your name, billing address, and payment details. We process payments through third-party vendors like Revolut. Please refer to their privacy policies for more details.
  • Athlete-Provided Content: Content such as race reports, blog posts, photos, and results may be made publicly available, including shared media files and reposts on social channels.
  • Comments and Reviews: Feedback and testimonials may be displayed on our website or social media channels.

1.2 Information Collected Automatically

  • Log Information: Browser type, IP address, unique device identifiers, language preferences, referring site, access date and time, and operating system.
  • Usage Information: Website interactions, including pages viewed and actions performed.
  • Location Information: Approximate location derived from IP addresses.
  • Cookies and Tracking Technologies: Information collected via cookies and pixel tags to enhance user experience and monitor website performance.

1.3 Information from Other Sources

We may receive data from platforms you authorize us to connect with, such as TrainingPeaks, Intervals.icu, Trainerize, Garmin, Wahoo, Zwift, Suunto, Coros, Polar, and Strava. Data shared depends on the permissions you grant these platforms.

2. How We Use Your Information

  • Setting up and managing accounts.
  • Delivering coaching and related services.
  • Personalizing and improving your experience.
  • Processing payments and transactions.
  • Sending updates, offers, and promotions.
  • Analyzing trends and service quality.
  • Complying with legal obligations and protecting rights.

3. Legal Bases for Processing (For EU Users)

  • Contractual Necessity: To provide services and fulfill agreements.
  • Legitimate Interests: For improving services, monitoring trends, and marketing.
  • Consent: For non-essential cookies or direct marketing communications.
  • Legal Obligations: To comply with applicable laws or lawful requests.

4. Sharing of Information

  • Vendors: Payment processors (e.g., Revolut), analytics providers (e.g., Google Analytics), and cloud storage (e.g., Google Drive).
  • Employees and Contractors: For service delivery on a need-to-know basis.
  • With Consent: For publicly sharing race reports or testimonials.
  • Legal Compliance: In response to lawful requests or to protect our rights.
  • Business Transfers: If Beyond the Finish Line undergoes acquisition or merger.

5. Retention of Information

  • Comments and race reports are retained indefinitely unless removal is requested.
  • Account information is retained until a deletion request is submitted.

6. Your Rights

If you are in the European Union or similar jurisdictions, you may have the following rights:

  • Access, Correction, and Deletion: Request access to, correction of, or deletion of your data.
  • Restrict Processing: Limit how your data is processed.
  • Object to Processing: Decline specific types of data processing.
  • Withdraw Consent: Revoke consent for optional data processing.
  • Data Portability: Receive your data in a portable format.

To exercise these rights, contact us at stefan@bflcoaching.com.

7. Cookies and Tracking Technologies

  • Store user preferences.
  • Monitor site performance.
  • Analyze marketing effectiveness.

You can manage cookie preferences through your browser settings.

8. Third-Party Services

Our website may include links to external platforms or embedded content. We are not responsible for their privacy practices. Review their privacy policies before sharing information.

9. Security Measures

We implement reasonable security measures, including encryption and secure storage systems, to protect your data. However, no system is entirely secure, and absolute protection cannot be guaranteed.

10. Updates to This Policy

We may revise this Privacy Policy periodically. Updates will include a "Last Updated" date, and significant changes will be communicated via email or our website.

11. Contact Information

For questions or concerns about this Privacy Policy, contact us at: stefan@bflcoaching.com

By using our services, you acknowledge that you have read and understood this Privacy Policy.