Terms and Conditions

Effective Date: January 16, 2025

Last Updated: August 15, 2026

Welcome to Beyond the Finish Line (“we,” “us,” or “our”) Endurance Coaching. “Services” refers to the running coaching, training plans, strength training programmes, and other related offerings provided by Beyond the Finish Line. “User” or “you” or “Athlete” refers to any individual accessing or using our services. “Website” refers to our online platform accessible at www.bflcoaching.com. These “Terms and Conditions” govern your use of our website, services, and any related content or interactions, including any race-day support or crewing that is separately agreed. By accessing or using our services, you agree to comply with and be bound by these Terms. When creating an account or starting services, you may be asked to expressly confirm acceptance of these Terms, the Privacy Policy, and the age requirement. If you do not agree, please refrain from using our services.

Eligibility

Users must be at least 18 years old to use our services. We do not accept athletes under the age of 18. By using our services, you confirm that you are of legal age to enter into a binding agreement and that all information provided is accurate and up to date. If we find that an account belongs to someone under 18, we will close it and refund any fees paid for Services not yet provided.

Our Agreement with You

What Forms the Agreement: These Terms, our Privacy Policy, and the written package details we send you when you join — naming the coaching service, the monthly fee, the billing date, and anything else specifically agreed (the “Package Confirmation”) — together form the agreement between us. If the Package Confirmation conflicts with these Terms, the Package Confirmation prevails on the specific point it addresses and these Terms govern everything else.

Duration: The agreement begins on the date we confirm your place and continues on a rolling monthly basis until either of us ends it. There is a minimum commitment of three (3) months, as set out in the Cancellation Policy below. The minimum commitment does not affect your right of withdrawal, your rights if we are in breach, or any right you have under mandatory consumer protection law.

Changes to Your Fee or Package: We will give you at least thirty (30) days’ written notice before any change to your fee or to what your package includes. If you do not accept the change, you may end the agreement with effect from the date the change would take effect, and the minimum commitment will not prevent you from doing so. Continuing after the change takes effect means you accept it.

Platform Account

Account Creation

To access our coaching platform, you must create an account by providing a valid email address and password, or by signing in with Google. All new accounts require administrator approval before full platform access is granted.

Account Security

You are responsible for:

• Maintaining the confidentiality of your login credentials
• Choosing a strong, unique password that meets the requirements shown when you set it
• Notifying us immediately of any unauthorized access to your account
• All activities that occur under your account, unless they result from a failure on our part

Account Status

• Pending Approval: New accounts are reviewed before activation
• Active: Full access to platform features
• Frozen: Temporarily suspended (due to payment issues, at your request, or for policy violations)
• Inactive: Account no longer in active coaching relationship

We reserve the right to suspend or terminate accounts that violate these Terms, engage in fraudulent activity, or remain inactive for extended periods.

Third-Party Integrations

You may connect third-party services (such as Intervals.icu and Strava) to enhance your coaching experience. By connecting these services, you authorize us to access and process data according to our Privacy Policy. You can disconnect integrations at any time through your account settings.

Those services are operated by third parties under their own terms and privacy policies, and we are not responsible for their availability, accuracy, pricing, or content. If an integration stops working, changes, or is withdrawn by its provider, we will continue to coach you using the data available to us, and you may need to record training another way. Disconnecting an integration, or leaving it connected but inactive, reduces the information we can see and therefore the precision of what we prescribe.

Our Commitments to You

We will provide the Services with reasonable skill and care, in line with current evidence-based endurance coaching practice, and we will:

• deliver the coaching set out in your Package Confirmation, and tell you in advance when we will be unavailable for an extended period and how your training will be covered during it;
• prescribe training individualised to the information you give us, and review and adjust it as your circumstances, health, and results change;
• hold and maintain the coaching qualifications relevant to the Services we provide to you;
• respond to your coaching communication within a reasonable time during normal business hours;
• handle your health and training data confidentially and in accordance with our Privacy Policy; and
• tell you when a matter falls outside what we can properly advise on, and refer you to a suitably qualified professional instead.

These commitments are obligations of skill and care, not of outcome. They do not amount to a guarantee of any particular result, and they are subject to the No Guarantee of Results and No Medical Advice sections below. Nothing in these Terms reduces any right you have under mandatory consumer protection law to services supplied with reasonable care and skill.

Athlete Responsibilities

• Accurate Information: You agree to provide truthful and complete information when registering for our services.
• Compliance: Follow all instructions, guidelines, and safety measures provided.
• Medical Clearance: You must be medically fit to participate in physical activities before beginning any programme. Before starting, you must complete the pre-participation health questionnaire (PAR-Q) we provide, and you are strongly advised to obtain written medical clearance from a qualified healthcare professional, particularly if you have any pre-existing medical conditions, including but not limited to: cardiovascular disease, high blood pressure, diabetes, respiratory conditions, joint or muscle injuries, pregnancy, or any condition that may be affected by strenuous physical activity. You agree to immediately inform the Coach of any medical conditions or changes to your health status.
• Prohibited Conduct: You agree not to misuse the website or services, including unauthorized sharing of content, engaging in fraudulent activities, or violating any applicable laws.

Athlete Conduct and Communication

This section sets out the standard of behaviour we expect of you and the standard we hold ourselves to. It applies to your use of the Website and platform, to every communication between us through any channel, and to your conduct at training sessions, races, and any in-person support. It supplements, and does not replace, the Athlete Responsibilities set out above.

Mutual Respect: We will treat you with courtesy, respect, and professionalism, and we ask the same of you. You agree not to engage in abuse, threats, intimidation, or violence; harassment or bullying, including persistent unwanted contact; sexually inappropriate or suggestive communication; or discriminatory conduct or remarks on grounds of race, colour, ethnic or national origin, religion or belief, sex, gender identity, sexual orientation, marital or family status, pregnancy, disability, or age. This applies to conduct directed at the Coach, at anyone working with or for us, and at other athletes you encounter through the Services.

Communication Channels: Coaching communication takes place through the platform and any email or messaging channel agreed with you. You agree not to contact the Coach through personal social-media accounts, personal telephone numbers not given to you for coaching, or family members or associates of the Coach, and to respect a request to return a conversation to a designated channel. We aim to respond to coaching communication within a reasonable time during normal business hours. We do not operate a monitored 24-hour service, no response time is guaranteed, and the platform must never be used to report a medical emergency — in an emergency, contact the emergency services.

Honest Reporting and Data Integrity: The Services are built on the information you give us. You agree to report training, symptoms, injury, illness, sleep, and wellness honestly and promptly, and not to falsify, fabricate, edit, or manipulate any activity file, workout completion, wellness entry, test result, or race result recorded on or synced to the platform, or to record activity you did not perform or performed materially differently to the way it is recorded. You agree to tell us promptly if a connected third-party service is recording data you know to be inaccurate. You acknowledge that our training prescriptions, load calculations, and safety judgements are derived from the data you provide, that inaccurate or incomplete data can result in inappropriate training and an increased risk of injury, and that we are not responsible for any consequence of data you falsify, withhold, or allow to be recorded inaccurately.

Following the Programme: You agree to follow the programme as prescribed, to raise any difficulty with us before departing from it, to tell us promptly when you are unable to complete a prescribed session, and to tell us before adding training, races, or another programme alongside ours (see “Other coaching and contractual relationships” below). Undisclosed additional training changes the training load you undertake and is done entirely at your own risk. You agree to stop training and seek medical attention where instructed to do so or where these Terms require it, and not to train through pain or injury contrary to instructions.

Your Account and Materials Are Personal to You: Your account is personal and non-transferable. You agree not to share your login credentials or allow any other person to access your account; not to share, publish, resell, or otherwise redistribute training plans, workouts, templates, or other materials provided to you, whether or not for payment; not to use the Services to prescribe training to, or coach or advise, any other person; and not to open an account on behalf of someone else. Materials provided to you are licensed for your own personal use only, on a non-exclusive, non-transferable, revocable basis, and remain subject to the Intellectual Property section below.

Other Athletes and the Coaching Community: Access to other athletes — through group sessions, team runs, race-day support, squad communication, or any shared feature of the platform — is given to you for your own training and for the ordinary social contact that goes with it. While we are coaching you, and for six (6) months after the agreement ends, you agree not to use that access to advertise, promote, or solicit business for a coaching, training, advisory, or fitness service — whether your own or a third party’s — to athletes you first met through us, and not to use contact details or information about other athletes obtained through the Services for that purpose. This restriction applies only to the use of access we gave you. It does not restrict your profession or livelihood, does not stop you from coaching, working in, or setting up any business, does not apply to anyone you already knew or who approaches you on their own initiative, and does not restrict ordinary personal or social communication that is not a solicitation of business.

Platform Integrity: You agree not to access or attempt to access another user’s account or data; probe, scan, or circumvent any security or authentication measure; extract data by scraping or other automated means; reverse engineer or decompile the platform, except to the extent that mandatory law permits it; upload malicious code or unlawful or infringing content; impersonate any person or misrepresent your affiliation with anyone; use the Services to build or assist a competing product; or otherwise interfere with the operation of the Services or of any integration you connect to them.

Conduct in Person: At any session, race, or in-person support, you agree to follow reasonable safety instructions; to comply with road traffic law and with race, venue, gym, and marshal rules; not to attend under the influence of alcohol or of any drug that impairs safe participation; and not to endanger yourself or anyone else. We may end a session or withdraw in-person support immediately where this is not met, as set out in the Race-Day Support section below.

What We May Do: Where we reasonably believe you have breached this section, we may take action proportionate to the seriousness of the breach: raise it with you and ask you to stop; restrict access to particular features; freeze your account under the Account Status section above; suspend the Services; or terminate the agreement immediately by written notice. We will normally raise the matter with you and give you an opportunity to respond before terminating. We may terminate immediately, without a prior warning, where the breach consists of abuse, threats, harassment, discrimination, or violence toward the Coach, anyone working with or for us, or another athlete; falsification of training or health data; sharing of your account or redistribution of our materials; unlawful conduct, or use of the Services in connection with an anti-doping rule violation; conduct creating a serious risk to the health or safety of you or anyone else; or a repeated breach after we have asked you to stop.

Effect of Termination Under This Section: Termination under this section takes effect immediately and applies despite the notice period and the minimum commitment set out in the Payments, Refunds & Cancellation Terms section below. Fees for Services already provided up to the date of termination remain payable and are not refundable. Where we terminate under this section, we will refund on a pro-rata basis the fees you have prepaid for the part of the then-current period in which no Services are provided, calculated by reference to the number of remaining days in that period, less any sum you already owe us. We will make that refund within thirty (30) days of termination, using the same payment method you used to pay unless we agree otherwise with you. Nothing in this paragraph limits any refund, damages, or other remedy you are entitled to under mandatory consumer protection law, which prevails over this paragraph to the extent of any conflict. Termination does not affect any right or liability that has already accrued, and the sections of these Terms that by their nature survive termination continue to apply. We may decline to provide Services to you in future. Your personal data continues to be handled in accordance with our Privacy Policy.

If You Have a Concern About Us: The standard of respect in this section runs in both directions. If you believe we have fallen short of it, tell us at legal@bflcoaching.com and we will acknowledge and respond within a reasonable time. Raising a concern does not affect your right to end the agreement under the Cancellation Policy, your rights under consumer protection or data protection law, your right to complain to a competent authority, or the dispute resolution procedure set out below. Nothing in this section prevents you from expressing an honest opinion about our Services or from reporting a genuine concern to a regulator, governing body, or law enforcement.

Race-Day Support and In-Person Crewing

Race-day support, crewing, aid-station presence, equipment transport, race-day communication, or other in-person support is provided only when agreed with you in writing in advance, including scope, location, dates, fees, travel/accommodation expenses, and cancellation terms. Race-day support is not automatically included in coaching packages unless expressly stated.

• You remain responsible for race entry, eligibility, mandatory gear, insurance where required, travel preparation, nutrition/hydration choices, pacing decisions, and compliance with race rules.
• Support is provided only to the extent permitted by the organizer, race rules, marshal instructions, course access, road closures, weather, safety, and other practical conditions.
• We do not provide medical care, emergency rescue, physical protection, official race supervision, or any guarantee of race completion, performance, aid delivery, or a particular outcome.
• We may refuse, adjust, or stop in-person support if continuing would be unsafe, unlawful, contrary to race rules or organizer instructions, or if your health condition or conduct creates a serious concern.

Your Right to Withdraw (14 Days)

Because you enter into this agreement at a distance, you have the right to withdraw from it within fourteen (14) days without giving any reason. The withdrawal period expires fourteen (14) days after the day on which the agreement is concluded.

How to Withdraw: Tell us before the period expires by a clear statement. An email to legal@bflcoaching.com is the quickest way and the one we prefer — saying you wish to withdraw is enough. You do not have to use the model form below, and you do not have to write to us on paper, though you may post a letter to P.O. Box 50036, 3600 Limassol, Cyprus if you would rather. To meet the deadline it is enough that you send your communication before the withdrawal period expires. We will acknowledge receipt without delay.

If You Ask Us to Start Within the 14 Days: Coaching normally begins straight away, which means it begins inside the withdrawal period. If you want that, you must expressly ask us to begin — for example by confirming in writing that you want to start immediately. You keep your right to withdraw. If you then withdraw, you must pay an amount proportionate to the Services provided up to the moment you tell us, compared with the full cover of the agreement, calculated by reference to the days elapsed in the current monthly period.

Effect of Withdrawal: We will reimburse all payments received from you, less the proportionate amount described above, without undue delay and in any event within fourteen (14) days of the day on which we are informed of your decision. We will use the same means of payment you used unless you expressly agree otherwise, and you will not incur any fee as a result of the reimbursement.

The minimum commitment and the notice period set out in the Cancellation Policy below do not affect this right.

Payments, Refunds & Cancellation Terms

1. Payment Schedule: All coaching fees are to be paid in advance of the coaching period and are due on a specific monthly day, which will be stated in the email you receive directly after our meeting.
2. Methods of Payment: Accepted payment methods currently include Revolut transfer or cash unless we agree another method with you in writing. Card billing may be offered through a third-party processor if it is enabled.
3. Refunds: Once a coaching period has begun, fees for that period are not refundable, except where you exercise your right of withdrawal above, where we cancel, where we terminate under the Athlete Conduct and Communication section, or where a refund is required by applicable law. Where we cancel, we refund on a pro-rata basis the fees you have paid for the part of the period in which no Services are provided.
4. Late Payments: If a payment is not received by the due date we will remind you. If it remains unpaid three (3) days after the due date, we may pause training-related communication and coaching work until payment clears. We do not charge interest or administrative fees on late payment. Once payment clears we will extend your coaching period by the number of days paused, so that you do not lose coaching time you have paid for. Pausing does not affect your right to end the agreement.
5. Freezing Policy: Coaching can be frozen for up to 6 months due to injury, illness, or other unforeseen circumstances. A request to freeze must be submitted in writing seven (7) days before the freeze period begins. No fee is charged for the frozen period. Fees already paid are not refunded; instead, any paid but unused part of the current period carries over and resumes when the freeze ends, and your billing date moves by the length of the freeze.
6. Cancellation Policy: The agreement continues on a rolling monthly basis. After the minimum commitment of three (3) months has been completed, either party may terminate with seven (7) days’ written notice. No refunds will be provided for unused coaching days within that current 30-day period unless required by applicable law, unless we are the cancelling party, or unless agreed otherwise in writing. This clause does not affect your right of withdrawal above, your rights if we are in breach, your right to end the agreement following a change to your fee or package, or termination under the Athlete Conduct and Communication section.
7. End of Cooperation: If our coaching agreement is set to conclude after your designated ’A’ race, the final payment must cover the period extending beyond the completion of that race.

Nothing in these Terms limits consumer rights, withdrawal rights, or other rights that cannot be limited under applicable law. If these Terms conflict with mandatory consumer protection law, the mandatory law prevails.

Assumption of Risk and Release

You agree that physical exercise and endurance training involve inherent risks and that you participate at your own risk to the maximum extent permitted by law. This includes risks of injury, illness, damage, or loss that may arise from training, racing, equipment, facilities, outdoor routes, weather conditions, or information you provide or fail to provide.

Your assumption of risk includes, but is not limited to, your use of any exercise equipment (mechanical or otherwise), sports fields, roads/trails (public or private), courts, or other areas, locker rooms, sidewalks, open bodies of water, swimming pools, swim flumes, parking lots, stairs, whirlpools, saunas, steam rooms, or other general areas of any facilities, or any equipment. You assume the risk of your participation in any activity, class, programme, instruction, or event, including but not limited to weightlifting, walking, running (indoor or outdoor), cycling (indoor or outdoor), swimming (indoor or outdoor) or cross training activities. You agree that you are voluntarily participating in the aforementioned activities and assume all risk of injury, illness, damage, or loss to you or your property that might result from your voluntary participation, including, without limitation, any loss or theft of personal property.

Nothing in this section excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for gross negligence or wilful misconduct, or for any other liability that cannot lawfully be excluded or limited. You assume the risks inherent in endurance training; you do not assume the risk of our failure to exercise reasonable skill and care.

Limitation of Liability

Subject to the exclusions in the following paragraph, and to the maximum extent permitted by law, Beyond the Finish Line’s total aggregate liability for any and all claims arising from or related to these Terms or the services provided shall not exceed the total fees paid by you to Beyond the Finish Line in the three (3) months immediately preceding the event giving rise to the claim.

That cap does not apply to, and nothing in these Terms excludes or limits, our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for gross negligence or wilful misconduct, or for any other liability that cannot lawfully be excluded or limited. Because the Services are physical training, this exclusion is important: a claim that you were injured through our failure to exercise reasonable skill and care is not capped by the paragraph above.

In no event shall Beyond the Finish Line, its affiliates, employees, agents, or representatives be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to: loss of profits, loss of revenue, loss of data, loss of business opportunity, or any other intangible losses, to the extent such limitations are permitted by law, even if we have been advised of the possibility of such damages.

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you. In such cases, our liability will be limited to the fullest extent permitted by applicable law. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.

Indemnification

By accepting these Terms, you agree to indemnify and hold harmless Beyond the Finish Line, its Coach, affiliates, employees, agents, and representatives against claims brought by a third party, and the reasonable legal costs of defending them, to the extent they arise out of: (a) your misuse of the Services; (b) your breach of these Terms; or (c) your violation of any applicable law or regulation.

This indemnity does not apply to the extent that the claim arises from our own negligence, breach, or wrongdoing, and it does not require you to indemnify us against any liability that cannot lawfully be excluded or limited. It is limited to claims brought by third parties and gives us no right to recover from you in respect of a claim you bring against us. We will notify you promptly of any claim we intend to treat as covered, will not settle it without consulting you, and will take reasonable steps to keep the cost down. Nothing in this section affects your rights under mandatory consumer protection law.

No Medical Advice Disclaimer

The Coach is not a licensed medical doctor, physician, therapist, or healthcare provider, and does not provide medical diagnosis, treatment, or medical advice of any kind. All coaching services, training plans, and recommendations are provided for fitness, athletic performance, and educational purposes only.

You acknowledge and understand that remote online coaching has inherent limitations compared to in-person supervision and training. The Coach cannot observe your form, technique, or physical condition in real-time and relies on information you provide. You are solely responsible for ensuring proper exercise technique, adequate rest, appropriate nutrition, and safe training conditions.

If you experience any pain, discomfort, dizziness, shortness of breath, or other unusual symptoms during training, you must immediately stop the activity and seek medical attention. The services provided are not a substitute for professional medical advice, diagnosis, or treatment. Always consult your physician or qualified healthcare provider before beginning any exercise programme or making changes to your training regimen.

Professional and Federation-Affiliated Athletes

This section applies in addition to the rest of these Terms if you are, or become, a “Regulated Athlete” — meaning any Athlete who competes under the rules of a national or international federation, national governing body, league, club, school, or event organiser, who holds a competition licence or registration, who belongs to a registered testing pool, or who is professional, contracted, funded, or sponsored in connection with their sport. If you are or become a Regulated Athlete at any time while you receive our Services, you must tell us in writing, and you must tell us which rules, codes, and regulations you are subject to. In the absence of that notice, we are entitled to assume that you are not a Regulated Athlete.

Competition Eligibility and Sport Rules: Your eligibility to train and to compete is your sole responsibility. We do not verify, monitor, assess, certify, or advise upon your eligibility, licence, registration, classification, transfer, qualification, or selection status, and nothing provided through the Services may be construed as confirmation that you are eligible to compete in any event or at any level. Compliance with every rule, code, and regulation to which you are subject — including competition, eligibility, transfer, integrity, betting, conduct, equipment, and advertising rules — rests entirely with you.

Anti-Doping: The Coach is not an anti-doping adviser. Beyond the Finish Line is not a signatory to, an agent of, affiliated with, or acting under the authority of the World Anti-Doping Agency (“WADA”), any National Anti-Doping Organisation (“NADO”), any International Federation, or any other Anti-Doping Organisation. In particular:

• We do not prescribe, supply, procure, endorse, recommend, or advise upon any medication, supplement, nutritional product, ergogenic aid, injection, infusion, or other substance or method, and we do not advise upon whether any substance or method is prohibited, in or out of competition, under any applicable anti-doping rules.
• Any reference to nutrition, hydration, fuelling, recovery, or similar topics in a training plan, workout note, message, article, or automatically generated content is general and educational only. It is not clearance to use any product and must not be relied upon as such.
• You accept that the principle of strict liability applies to you: under the World Anti-Doping Code and equivalent rules, you alone are responsible for any prohibited substance found in your sample, however it came to be there.
• Before using any substance, medication, or method, you must verify its status yourself with your treating physician or pharmacist and with your NADO or International Federation, and you must obtain in advance any required Therapeutic Use Exemption (“TUE”).
• You alone are responsible for every anti-doping obligation imposed on you, including registered testing pool membership, whereabouts filings, availability for testing, sample provision, and TUE applications and renewals. The Services are not a whereabouts, TUE, medical, or compliance system; nothing you record on the platform constitutes a filing, declaration, or disclosure to any Anti-Doping Organisation, and we do not transmit your data to any Anti-Doping Organisation.
• You confirm that you are not currently serving and are not subject to any period of ineligibility, provisional suspension, or pending anti-doping proceeding, and that you will notify us in writing immediately if that changes. We may suspend or terminate the Services immediately if you breach that confirmation, if you ask us for assistance with any prohibited substance or method, or if we form a reasonable belief that our Services are being used in connection with an anti-doping rule violation. No refund is due for services already provided.

No Agency or Representation: We act solely as a provider of coaching and training-analysis services. We are not your agent, manager, athlete representative, or licensed intermediary. We do not negotiate, procure, or administer competition entries, appearance fees, prize money, sponsorship, endorsement, funding, insurance, or employment on your behalf, and we make no representation that any of these will be obtained.

Other Coaching and Contractual Relationships: If you are also coached by, contracted to, funded by, or selected by a federation, national governing body, club, school, employer, sponsor, or another coach, you are responsible for satisfying yourself that engaging us is permitted under those arrangements and for obtaining any consent they require. We prescribe training on the assumption that it is the only training instruction you are following. Following our programme alongside another programme, or in modified form, materially changes the training load you undertake and is done entirely at your own risk. Where instructions conflict, you must tell us before acting on either; we may decline to continue where a conflict creates a risk to your health or safety.

Disclosure to Federations and Other Third Parties: We will not disclose your training data, health information, or account content to any federation, governing body, club, sponsor, employer, agent, or Anti-Doping Organisation except where you instruct us in writing, where you have yourself connected a third-party service, or where we are required to do so by law or by binding order. Where you instruct or permit such disclosure, the disclosure and its consequences are your responsibility. Our handling of personal data is otherwise governed by our Privacy Policy.

Suitability and Limits of the Platform: Our training templates, automated calculations, pace and heart-rate zone models, training-load metrics, and analytics are designed for recreational and competitive endurance athletes and are derived from published population-level models. They are estimates. They are not laboratory measurements, they are not calibrated to elite or professional physiology, and they must not be relied upon as the sole basis for preparing for, or making decisions about, elite, professional, championship, or selection competition. Any such decision is made on your own and the Coach’s professional judgement, and not on any automated output of the platform.

Competitive and Commercial Losses: To the fullest extent permitted by law, and in addition to the Limitation of Liability section above, we shall have no liability to you for loss of selection, qualification, ranking points, records, eligibility, accreditation, prize money, appearance fees, funding, sponsorship, endorsement, or employment, or for any other competitive, professional, reputational, or commercial loss, whether arising from a sanction, disqualification, ineligibility finding, non-selection, injury, illness, or otherwise. The savings provision in the Limitation of Liability section above applies equally to this section.

No Guarantee of Results

While Beyond the Finish Line strives to provide high-quality, evidence-based coaching services, we make no warranty, guarantee, or promise regarding specific athletic performance outcomes, race results, injury prevention, weight loss, or any other specific results.

Individual results vary significantly based on numerous factors including but not limited to: your baseline fitness level, genetics, adherence to the training programme, nutrition, sleep quality, stress levels, pre-existing medical conditions, training history, age, and other lifestyle factors beyond our control. All services and training programmes are provided on an “AS IS” and “AS AVAILABLE” basis without warranties of any kind, either express or implied.

You acknowledge that athletic training carries inherent risks, including but not limited to the risk of injury, overtraining, illness, and that successful outcomes cannot be guaranteed regardless of the quality of coaching provided.

Force Majeure

Neither party shall be held liable for any failure or delay in performing their obligations under these Terms if such failure or delay is due to circumstances beyond their reasonable control, including but not limited to: acts of God, natural disasters, pandemics, epidemics, government orders or restrictions, civil unrest, war, terrorism, strikes, labour disputes, fire, flood, earthquake, severe weather conditions, internet or telecommunications failures, or serious illness or injury.

In the event of force majeure, the affected party shall provide prompt notice to the other party and make reasonable efforts to resume performance as soon as practicable. If force majeure conditions persist for more than sixty (60) days, either party may terminate the agreement without penalty, and any prepaid fees for services not yet rendered will be refunded on a pro-rata basis.

Effect of Termination

However the agreement ends, the following applies. Any fees due for the period up to the end date remain payable, and any refund owed to you under these Terms will be paid as set out in the relevant section. Your access to the platform will end on the termination date; before it does, we will normally give you at least fourteen (14) days to export your training history, and you may in any event ask us for a copy of your personal data at any time under our Privacy Policy. You should disconnect any third-party integration you no longer want to share data through. Your personal data is retained and deleted in accordance with our Privacy Policy, not this section.

Termination does not affect any right or obligation that has already accrued at the end date. The sections of these Terms that by their nature are intended to survive termination — including Assumption of Risk and Release, Limitation of Liability, Indemnification, Intellectual Property, those restrictions in Athlete Conduct and Communication that are expressed to continue after the agreement ends, and Severability, Dispute Resolution and Governing Law — continue to apply afterwards. In particular, the personal licence to use our training materials and the limits on it, the restriction on implying an affiliation or endorsement, and our commitment not to use your name, image, or results in marketing without your separate consent all continue after the agreement ends.

Intellectual Property

All content, including training materials, videos, and website design, is the exclusive property of Beyond the Finish Line unless otherwise noted. You may not reproduce, distribute, or publicly display any content without prior written permission.

Your Licence to Use Our Training Materials: The training materials we provide to you — including training plans, workout structures, session prescriptions, templates, pace and zone tables, testing protocols, written guidance, and any adaptation of them — are licensed to you on a personal, non-exclusive, non-transferable, non-sublicensable, revocable basis, for the sole purpose of your own training. That licence does not permit you to copy, adapt, translate, resell, publish, or otherwise make those materials available to any other person, or to use them to prescribe training for, coach, or advise anyone else, whether or not you charge for doing so and whether or not you present the material as your own. This restriction is not limited to the period during which we coach you: it continues to apply after the agreement ends, and ending the agreement does not convert the licence into ownership of the materials or into a right to reuse them in a coaching, advisory, or commercial capacity. Nothing in this paragraph restricts your use of your own data or your own race results, or your use of the general knowledge, skill, and experience you have gained as an athlete, or overrides any right you have under mandatory copyright exceptions.

“Beyond the Finish Line” and the associated names and logos are trademarks of Beyond the Finish Line (registered in Cyprus and as an EU trade mark at the EUIPO). You may not use them without our prior written permission.

No Implied Affiliation or Endorsement: Being coached by us, or having been coached by us, does not make you our employee, agent, partner, representative, franchisee, affiliate, or accredited or certified coach, and does not entitle you to hold yourself out as any of those things. You may not, without our prior written permission, use our name, trademarks, logos, or branding in the promotion of any product or service, including any coaching, training, advisory, or fitness service of your own or of a third party; describe any service of yours as endorsed, approved, supervised, accredited, or supported by us or by the Coach; use our name or trademarks as, or as part of, a business name, trading name, social-media handle, domain name, or paid advertising keyword; or otherwise state or imply a professional connection with us that does not exist. This paragraph does not prevent you from stating truthfully that we coach you or previously coached you, from giving an honest opinion or review of our Services, or from making any use of our trademarks that applicable law permits without our consent. It continues to apply after the agreement ends.

You retain ownership of the profile information, messages, files, feedback, race information, activity data, and other content you submit or connect to the platform. You grant Beyond the Finish Line a limited licence to host, process, display, and use that content as needed to provide coaching services, operate the platform, troubleshoot issues, comply with legal obligations, and enforce these Terms.

Using Your Name, Image, and Results in Our Marketing: We will not use your name, photograph, image, voice, likeness, testimonial, training data, or race results to promote Beyond the Finish Line — including on our website, social media, advertising, or any other promotional material — unless you have given us separate, specific consent to that use. Consent for marketing is not part of your acceptance of these Terms, is not a condition of receiving coaching, and is asked for separately. You may withdraw it at any time by telling us at legal@bflcoaching.com, and we will stop the use and remove the material from channels we control within a reasonable time, although we cannot recall material already published, shared, or cached by others. Where we have referred to a result or placing that is a matter of public record, we may continue to refer to it as a fact. This paragraph does not restrict our internal use of your data to coach you, which is governed by our Privacy Policy.

Except where expressly stated to the contrary, all persons (including their names and images), third party trademarks and images of third party products, services and/or locations featured on the Website are in no way associated, linked or affiliated with us. Any trademarks/names featured on the Website are owned by the respective trademark owners.

Privacy Policy

Our use of your personal data is governed by our Privacy Policy, which outlines data collection, storage, and usage practices. By agreeing to these Terms, you acknowledge that you have been given access to our Privacy Policy.

Changes to Terms

We may update these Terms occasionally — for example to reflect a change in the law, in the Services, or in how the platform works. Minor or clarifying changes take effect as of the “Last Updated” date listed above.

Where a change materially affects your rights or obligations, we will give you at least thirty (30) days’ notice by email before it takes effect, and we will say plainly what has changed. If you do not accept the change you may end the agreement before it takes effect, without the minimum commitment or notice period applying, and we will refund on a pro-rata basis any fees you have paid for a period in which no Services are provided. Continuing to use the Services after the change takes effect means you accept it. A change cannot be applied retrospectively to a period you have already paid for.

General

Notices: Where these Terms require written notice, notice to us means an email to legal@bflcoaching.com or a letter to P.O. Box 50036, 3600 Limassol, Cyprus, and notice to you means an email to the address on your account or a message sent through the platform. A notice sent by email is treated as given on the next business day after it is sent. Please keep the email address on your account up to date.

Transfer: You may not transfer your rights or obligations under this agreement to anyone else. We may transfer ours to a person or entity taking over our business, provided this does not reduce your rights under these Terms; we will tell you in advance, and you may end the agreement if you do not wish to continue with the transferee. We may engage suitably qualified people to help deliver the Services, but we remain responsible to you for the Services.

Entire Agreement and Waiver: These Terms, our Privacy Policy, and your Package Confirmation form the entire agreement between us and replace any earlier discussion or representation on the same subject. Nothing in this paragraph limits liability for fraudulent misrepresentation or affects your rights under mandatory consumer protection law. If we do not insist that you perform an obligation, or delay in enforcing a right, that does not waive the obligation or the right.

Relationship: Nothing in these Terms creates a partnership, employment relationship, or agency between us. The Coach provides the Services as an independent professional.

Severability, Dispute Resolution and Governing Law

Severability: If any provision of this agreement is held illegal or unenforceable in a judicial proceeding, that provision shall be severed and shall be inoperative, and the remainder of this agreement shall remain operative and binding on the parties.

Talk to Us First: If something goes wrong, please tell us at legal@bflcoaching.com so that we can try to put it right. Most problems are resolved this way, and we will respond within a reasonable time.

Mediation: If we cannot resolve a dispute or difference arising out of or relating to these Terms between us — including any question about their existence, validity, or termination — both parties agree to attempt in good faith to resolve it by mediation. If the parties cannot agree on the selection of a mediator, or on the mediator’s terms or fees, within 10 working days from the date one party delivers written notice proposing mediation, either party may request the appointment of a mediator by the Cyprus Mediation Association. Each party bears its own costs of the mediation and the mediator’s fee is shared equally. Mediation is voluntary: nothing in this paragraph prevents either party from applying for urgent interim relief, and nothing in it prevents you, as a consumer, from bringing court proceedings at any time or makes you liable for our costs if you choose not to mediate.

Consumer Complaints: You may also complain to the Consumer Protection Service of the Cyprus Ministry of Energy, Commerce and Industry, or to the equivalent authority in the country where you live. Using this section does not affect that right, your rights under data protection law, or your right to go to court.

Governing Law and Jurisdiction: The laws of Cyprus govern all matters arising out of or relating to these Terms, including, without limitation, their validity, interpretation, construction, performance and enforcement. If you are a consumer habitually resident in another EU or EEA country, you also keep the protection of any mandatory provisions of the law of that country which cannot be derogated from by agreement. You may bring proceedings against us either in the courts of Cyprus or in the courts of the country where you live, and we may bring proceedings against you only in the courts of the country where you live.

Contact

Email is the best way to reach us, and everything in these Terms that asks you to tell us something can be done that way — notices, withdrawal, cancellation, and data protection requests all go to legal@bflcoaching.com. You never need to send us anything on paper. Our postal address, if you want it for your records, is P.O. Box 50036, 3600 Limassol, Cyprus.