Coaching
Coaching & Training Services
Because the Finish Line is the Beginning, Not the End.
The Package
Comprehensive Package
A comprehensive coaching programme for runners of all levels, combining full-scope training support with access to the BFL Athlete Platform.
€70
/ month
What's Included
- Initial 60 minute introductory call
- Training history & goals review
- Unlimited training adjustments
- Every training is checked
- Access to community WhatsApp
- Pre-race strategy meeting
- Post-race analysis
- Strength training plan for injury prevention
- Nutrition and kit advice
- Hyper-personalised training plan tailored to your current fitness level
- Biomechanical running analysis (on-demand via submitted video)
- Access to BFL Coaching partner discounts (regional)
- Education and guidance on race nutrition, hydration, and psychological strategies
- Access to a number of regional running routes (.gpx)
- Document analysis of race key checkpoints, elevation, cut-offs, and more
- Unlimited communication via email/messaging/call (response within 24-48 hours)
Every new athlete also gets a free BFL team t-shirt.
On Request
Optional Add-Ons
Race Crewing & Pacing
For select races, I can crew or pace you on the day — hands-on race-day support I've provided for multiple athletes, across a range of distances and race formats including but not limited to backyard ultras, multi-stage, and out-and-back efforts. This sits outside the monthly coaching fee and is quoted separately, subject to my availability and the race's location and duration. Ask me about it when you enquire.
Selected crewing & pacing
- Coaching & crewing of a 3150km transcontinental ultramarathon from the UK to Albania
- Coaching & crewing of a 700km run around the entire coastline of Cyprus — full report
- Crewing and pacing at the Sweden Backyard Ultra
- Crewing and pacing at the 490km Phidippides Ultra
- Various personal ultra projects for charity
- …and more
The Platform
BFL Athlete Platform
A purpose-built training hub — far more than a workout list. Everything you need to train with intent, in one place:
Everything you see in the platform is decided by me — never generated by a system or an algorithm. Every session, every adjustment and every recommendation is a coaching decision I make myself. The platform is simply where that work lives.
Season Planning & Periodisation
Your whole season mapped out — base, build, peak and taper — structured around your target races.
Performance Analytics
Pace, fitness and trends tracked over time, so your progress is visible rather than guesswork.
Readiness & Recovery
Daily readiness and recovery signals that shape how hard — or how easy — each session should be.
Training Load Tracking
Load trends that tell us when to push while you're fresh and when to pull back before you break.
Workout History & Insights
Every run and session logged, analysed and searchable, with insight into what's actually working.
Weekly Summaries
A clear weekly recap of what you did, how it went, and what's coming next.
Race Countdown & Prep
Race countdowns and preparation tools that keep every key date and taper on track.
Personal Records
Your PRs across every distance, tracked and celebrated as they fall.
In your pocket
Your plan, your week and your numbers — on the phone you already carry.
...and this is only the beginning — the platform keeps growing.
The Process
How I Coach
Initial Assessment
My first task is to understand your training-related circumstances and needs completely. This starts with a consultation and questionnaire to discuss all the key information needed for the creation of an individualised plan.
Individual Training Plan
Next, we begin building your individualised training programme, delivered week by week through the BFL Athlete Platform and straight to your GPS watch. Each training week is constructed to achieve an optimal balance of stress and recovery in line with your needs and capacity.
Continual Support
Tweaks and adjustments can be made at any time to iterate the plan, and athletes are highly encouraged to provide feedback on their daily training so we can keep it aligned with how you're actually responding.
Technique Advice
With modern technology, I can now analyse your technique from anywhere in the world. Improving your technique will lead to more efficient training and reduce the risk of injuries.
Strength & Mobility
Alongside running coaching, we will start implementing strength training and teaching you drills to help improve your running form and mobility, making you a stronger, well-rounded athlete.
Unlimited Contact
If you have any queries, just contact me via WhatsApp or through the BFL Athlete Platform and I will get back to you within 24–48 hours. Our relationship will become a partnership, and free-flowing communication is a central part of BFL philosophy.
Honest Fit
Who This Is For
This is for you if…
- You'll do the work consistently — not just when you feel motivated.
- You want a plan built around your real life and current fitness, not a template.
- You're chasing a genuine goal, from your first 5K to an ultra.
- You'd rather hear the honest truth than comfortable reassurance.
This isn't for you if…
- You're after a shortcut, a hack, or one magic session.
- You'll go quiet for two weeks and then blame the plan.
- You expect paying a coach to replace actually doing the training.
- You're not prepared to be patient — real progress is slow and unglamorous.
What You Need:
To get the most out of coaching you need: a GPS running watch, proper running shoes, a training goal, and most importantly — consistency. Training works when you show up and do the work.
Note: Coaching is a two-way relationship — I can't be the only one working toward your goals. For this to work, I need you to be committed and self-disciplined.
Why A Coach
You're not paying me for information — you're paying for experience, judgment, and a filter.
Information is everywhere. My job is to keep you from wasting time on things that don't matter, because I've already been through it.
Time is the most valuable thing you have.
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